mcdonalds doing Latte?? a dis at Starbucks

i caught the new Mcdonalds commerical where they say you don't have to be all uptight,etc.. to drink there coffee. Mcdonalds use to talk trash against Burger King,but now they are in the early morning coffee game and are taking on Starbucks. yeah and the commericals truly work and are classy and in good taste. Starbucks has taken a hit over the past few years and with the over pricing and then allowing a free drink if the drink isn't acceptable to the customers satisfaction,etc... so Mcdonalds is on the wagon to get in on the Latte game. the Coffee game never has enough business. now Mcdonalds already has a tight morning game with there breakfast and now you add the Latte to the mix and they are really on the ball. digging the concept and overall Promotion.