wrigley field has new ownership and what happens

to Baseball stadium names once they are bought by owners who want to change them? can you look at Chicago's wrigley field the same or Yankee stadium or fenway Park in Boston under a different name? what happens if your favorite sports team with a history of a name in a particular ball park has there name changed and how does it make you feel? many sports stadiums and arenas are called after airlines or other corperate places,etc... I mean a stadium and a Arena is only a Name right? well remember the ball park that the Baseball Houston Astros ballpark was once called Enron Field? funny how that turned out huh? Sam Zell owns the Chicago Cubs and he is looking to change the name of Wrigley Field. i mean the cubs ain't won a championship in 99 years and this year marks a 100 years so maybe going under a different name might make a change. I mean at least there won't be a curse associated under the name of the ball park. the ball park is still the same.