hollywood writers going on strike

the word is out of hollywood is that they are gonna go on strike because they want a cut in the dvd and on line business and I feel that it is a must. Hollywood is a trip they don't even fully take care of there own. the writers make and break so much of what you see and the finished product. now personally being stuck with a bunch of re-runs gets tired real fast. so what will go down and what will be the end results? the Entertainment Industry never stops making madd coin,but the politics of the business dictates so much. now personally there is so much money to go around and with all the technilogy and many more ways to draw in a check then you'd think that common sense says expand the loot and acknowledge the obvious other cash cow ways of making in money. how will the major networks look if things come to a stop? that is not a sight we want to see. all forms of entertainment will suffer if this comes to pass.